Explore how we use mesh gradients, brandmark-inspired shapes and distinct patterns in our designs to create visual interest.
Inspired by the organic nature of the ocean, our Danelec Mesh designs conveys both modern intelligence and adaptability.
To support the creation of engaging layouts, we make use of a shape derived from key features of the Danelec Brandmark, which features two interconnected shapes. We call it the Danelec Nexus.
Flowguide Brand Guidelines
It’s perfectly acceptable to use either solid colors or Danelec Meshes as backgrounds in a layout. Additionally, you can place the Danelec Nexus, which can incorporate the Danelec Mesh, be used with a solid color, or serve as a cropping frame for photos.
The exception to this rule applies to extreme aspect ratios. For instance, in a 2:1 aspect ratio with significant width, a more harmonious layout results from aligning the midpoint at the horizontal center and two-thirds up the vertical axis. The examples on the following page demonstrate effective use cases.
Drawing inspiration from the curved form of the Danelec Brandmark, a dynamic pattern emerges that embodies a sense of motion and connectivity. This pattern serves as a tertiary graphic element, used for adding a recognizable texture or illustration to a surface.
