Color adds impact and excitement to our identity. We utilize color to distinguish ourselves in the market and enrich our communication.
The two main colors origins from Danelec's existing identity. They're tweaked for improved recognisability and a more modern appeal.
Flowguide Brand Guidelines
At the heart of our color palette is a bold and energetic orange, reminiscent of the safety and attention markers found on ships. Its strong saturation and vividness make it an excellent accent color, ideal for highlighting specific elements or serving as text color against dark red backgrounds.
Flowguide Brand Guidelines
Inspired by the rusty hues found on ships and shipping containers, our primary red offers a warmer and more inviting alternative to pure black. It also works well as a background color, particularly when paired with orange text for an immersive look and feel.
Flowguide Brand Guidelines
Warm-toned gray colors broaden Danelec's visual toolbox, maintaining the brand's approachable and warm aesthetic. These neutral shades can be effectively combined with the other primary colors.
These are only too be used on digital touchpoints.
By using our colors in various combinations, we can create a wide array of unique and interesting designs while ensuring that we remain on-brand.
